In the 19th Century, a legend was created
- British and American journalists granted the trophy “Blue Ribbon” to ships who set a new record in crossing the Atlantic.
- First mentioned in the New York Herald, 20. October 1892: ”… Although the Inman greyhound (= Inman-Liners, “City of Paris”) now wears the Blue Ribbon for Atlantic speed, it by no means follows, that her latest record cannot be broken with favourable winds and seas by some of her present rivals…”
- Shipping companies and governments entered the race trying to outplay their competitors. A national competition broke loose with Germany, Great Britain and the US in the lead with most record breaking ships.
- In 1935 the Blue Ribbon Award was officially launched by Harold K. Hales, a British member of parliament, as the North Atlantic Blue Ribbon Challenge Trophy.
- In 1999 – inspired by the great achievements of the nautical pioneers – we decided to bring the „Blue Ribbon Spirit“ to the world of corporate finance.